Mob Pitches is the first pitch event to utilizethe mob.
Every single pitch event offers a chance to win some money and make connections. Only Mob Pitches offers thoughtful feedback to all participants from a whole mob of intelligent potential customers, partners, and financiers.
STEP 1:
The “Mob Bosses” will select 2 start-ups per event, looking for interesting companies at a crossroads in the lifecycle of their business.
STEP 2:
A week before the event a Boss will work with each startup, helping with the pitch and building custom questionnaires. This questionnaire will be tailored to each company and to the problems they face. What’s my go-to-market strategy? What are some ideas for monetization? Etc.
STEP 3:
On the day of the event each company will give a 7-minute pitch.
STEP 4:
After the pitch the mob is given 5 silent minutes to think deeply about the questions and fill out the questionnaire.
STEP 5:
A brief period of Q&A to induce more critical thinking and quality feedback.
STEP 6:
A 15-minute group discussion session where groups are asked to fill out a group questionnaire. *Entrepreneurs are encouraged to work the room during this time to answer questions.
STEP 7:
After all startups have gone through this entire cycle, the questionnaires will be collected and curated by the Bosses.
STEP 8:
Finally, the Bosses will direct the Mob to a final online questionaire to complete on their own time. This questionaire will focus on the event as a whole.
STEP 9:
The Mob Bosses will schedule a final meeting with the startup. The entire stack of questionnaires will be given to the founder, additionally the Bosses will curate the responses and discuss the analysis with the founder.
STEP 10:
After they have had a chance to review the feedback, founders will report the three most impactful "mobsters" to the bosses, so a "Most Wanted" list can be made and distributed.
***Be sure to check out the SHUTTLE schedule to move between Detroit Startup Week venues. Download the Ridehop app to learn more. http://www.ridehop.com/
